This course focuses on marketing problems arising from various degrees of foreign involvement. Includes marketing research, project planning and development, pricing, promotion, distribution, and organization. Emphasis is on the management of these marketing functions in a multinational context where the parameters differ from those in the domestic setting. Also covers international trade concepts and theory; International marketing environment – cultural, economic, political, legal, social and technological environments; International marketing management, marketing intelligence, product, price, promotion and distribution policies; Regional economic grouping; Import and export procedures