Solusi University

Faculty of Business

BSAD 394/5-Business Research Methods (3 Credits)

 Course Description

This course focuses on the methods, tools, and devices used in business research, as well as the development of skills, insights, and understanding basics to performing research.  The course presents vocabulary, principles, definitions and methods of business research that allow students to understand the logic of conducting business research, to plan a research study, and to formally conduct and report research findings. In addition, students will explore several research methods and be able to design a research proposal that could be implemented in their administrative, teaching, or whatever business environment.

 Course Objectives

 By the end of this course the students should:

·         Understand the nature of business and management research

·         Have the skill to Formulating and clarifying the research topic

·         Define the Research Problem

·         Critically review literature

·         Understanding research philosophies and approaches

·         Formulate research design

·         Ethical issues

·         Population and Selection of samples, data collection, data analysis and interpretation.

·         Writing and presenting the research project proposal report



Academic Dishonesty: Plagiarism and Cheating

The University System supports and promotes academic honesty and personal

Integrity. Cheating can take the following forms:

·         Submitting another person's work

·         Writing a paper for someone else

·         Buying a paper from a research service

·         Submitting a paper written in another class

·         Plagiarism NB Maximum of 20% similarity index test is acceptable.


Course Content:

1. The nature of business and management research

1.1 Introduction

1.2 The nature of research

1.3 The research process

1.4 Building theory


2. Formulating and clarifying the research topic

2.1 Introduction

2.2 Attributes of a good research topic

2.3 Generating and refining research ideas

2.4 Turning research ideas into research projects

2.5 Writing your research proposal


3. Defining the Research Problem

3.1 What is a Research Problem?

3.2 Selecting the Problem

3.3 Necessity of Defining the Problem

3.4 Technique Involved in Defining a Problem


4. Critically reviewing the literature

4.1 Introduction

4.2 The critical review

4.3 Literature sources available

4.4 Planning your literature search strategy

4.5 Conducting your literature search

4.6 Obtaining and evaluating the literature

4.7 Recording the literature

4.8 Plagiarism


5. Understanding research philosophies and approaches

5.1 Introduction

5.2 Understanding your research philosophy: why research philosophy is important

5.3 Research approaches


6. Formulating the research design

6.1 Introduction

6.2 The purpose of your research

6.3 The need for a clear research strategy

6.4 Multiple methods choices – combining data collection techniques and analysis procedures

6.5 Time horizons

6.6 The credibility of research findings

6.7 The ethics of research design


7. Negotiating access and research ethics

7.1 Introduction

7.2 Issues associated with gaining access

7.3 Strategies to gain access

7.4 Research ethics and why you should act ethically

7.5 Ethical issues at specific stages of the research process


8. Population and Selection of samples

8.1 Introduction

8.2 Probability sampling

8.3 Non-probability sampling


9.  Data collection methods

9.1 Introduction

9.2 Primary and secondary data

9.3 Observation

9.4 Interviews

9.4 Questionnaires


10. Data analysis

10.1 Introduction

10.2 Quantitative data analysis

10.3 Qualitative data analysis


11. Writing and presenting your project report

11.1 Introduction

11.2 Getting started with writing

11.3 Structuring your project report

11.4 Organising the project report’s content

11.5 Developing an appropriate writing style

11.6 Meeting the assessment criteria



Assessment consists of the following components:

  • Group presentation:                           10%
  • Quizzes & Test                                    15%
  • Research Proposal                               25%
  • Final examination                                50%



1.      Mark Saunders, Philip Lewis and Adrian Thornhill.  2009. Research methods for business students. Harlow.  Pearson Education Limited [This will be the Main Text]

2.      Creswell, J. (2007) Qualitative inquiry and Research Design: Choosing among Five Approaches (2nd edn). Thousand Oaks, CA: Sage.

3.      Bell, J. (2005) Doing your Research Project (4th edn). Buckingham: Open University Press.

4.      Creswell, J. (2002) Qualitative, Quantitative, and Mixed Methods Approaches (2nd edn). Thousand Oaks, CA: Sage.

5.      Ghauri, P. and Grønhaug, K. (2005) Research Methods in Business Studies: A Practical Guide (3rd edn). Harlow: Financial Times Prentice Hall.

6.      Morris, C. (2003) Quantitative Approaches in Business Studies (6th edn). Harlow: Financial Times Prentice Hall.

7.      Neuman, W.L. (2005) Social Research Methods (6th edn). London: Pearson.

8.      Wallace, M. and Wray, A. (2006) Critical Reading and Writing for Postgraduates. London: Sage.

9.      Walliman, N. (2005) Your Research Project: A Step by Step Guide for the First-Time Researcher (2nd edn). London: Sage.



1. Individual Assignment:

Follow the process of choosing an idea of interest, develop a topic and then write a research proposal (Chapter 1, 2 & 3), including references [50 Marks]



1. This is a research essay. You are expected to read widely and support your line of argument with citations and references.

2. Follow the APA Referencing Style.

3. Use Times New Roman Font Type, Font Size 12.

4. Use double spacing.

5. For headings, you should bold (do not underline). Main headings should be in capital letters. Sub-headings should be a combination of capital and small letters (for first sub-heading). Third sub-heading should also be a combination of capital and small letter and this should be italized.

6. Pages not to exceed 10,including references.

7. The soft copy should be saved as follows: ID#_BSAD 394 Research Proposal. Submission will be on moodle.

2015010001_BSAD 394 Research Proposal

8. Your proposal must be spiral bond and submitted the on or before the first week of December Block Release 2018.


2. Group Assignment: The assignments will be allocated to groups and presented during one of the lecture sessions.

Due Date: The group assignment should be submitted for marking on moodle.


3. Quizzes & Tests

This course aims to help students with acquiring and control materials

This is a course of Mercantile law intended to familiarize students with the basic laws that cover the nature and classification of companies, promotion and formation of companies, Memorandum of and Articles of Association, membership, shares, dividend, share capital, winding and amalgamation.